Digital Marketing Podcasts from Chris Byrne - Google's Helpful Content Update & The "Information Gain Scores" Patent Podcast - Hébergez gratuitement votre podcast sur

Description de l'episode

In Jun 2020 the (now sadly deceased) Bill Slawski (thanks again Bill for all your help) wrote a blog on a 2018 patent application r.e. ranking search results based on "information gain" scores.

This Google patent was aimed at addressing the problem "…when a set of documents is identified that share a topic, many of the documents may include similar information." and appears to relate to Google's Helpful Content update of 2022 ("part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results").

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Digital Marketing Podcasts from Chris Byrne

Various podcast appearances by on the subjects of SEO, PPC ads and Digital Marketing. Contact him via

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