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ON How A Small Fashion Business can effectively create change and even lead change. (3:28)  ON How Can A Small Fashion Business Be Seen And Heard in a Noisy World and Why Seth Thinks it's Great News to be Copied (5:46)  ON The Purpose of Words: To CONNECT (8:41)  ON Idiosyncrasy (10:58)  ON Empathy (12:14)  ON  The Smallest Viable Audience (12:47)  ON Authenticity (13:37)  ON Why Running A Business Is  A Creative Endeavour (14:21)  ON Tools For Modern Business Owners That Want to Make A Difference (16:33)  ON How Seth Chooses Which Projects to Work On (18:54)  ON Showing Up and 8000 blog posts in the time capsule for future generations (20:26)  ===========CONNECT WITH Seth GodinSeth's Blog: https://seths.blog/Seth's Podcast AKIMBO  https://www.akimbo.link/===========MENTIONED IN THE CONVERSATION:Rana Plaza Disasterblog post: Tools For Modern CitizensThinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie DukeAKIMBO Season 9 - Episode 20, the question asked at 17:17===========Check out Seth's on Wikipedia===========Host: Leekei TangContact: hello (at) betterbusinessfounder.comMusic credits: Ukulele Fun by Liosound Music / Wooden Xylophone by Floraphonic