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The MV collection stemmed from a dream of bringing machines to Fair Isle to trigger the development of other businesses in the island (3:43)  The cost breakdown of a hand-knitted jumper (7:10)The MV collection was inspired by museum pieces and how the “Hooded Jumper” was born (9:33)The colorwork and innovation in the “Crew Neck Jumper” (12:40)  The MV collection is a celebration of the very early Fair Isle knitting design, yet industrially manufactured (15:16)Challenges with the 2018 MV collection (17:42)Learnings from the MV collection (19:25)It's very difficult to put your passions and your beliefs into words, creating a business or a brand. How to transmit the message?  (21:47) Why the mainstream fashion system doesn’t work for Mati (22:45)  Why is it more important for Mati to produce pieces that are made to last (25:55)The new design ideas need to be a celebration of the island and of its traditions, it has to be more profound than a simple change of color (a computer can do it!) (26:50)Mati thinks that we are entering a period where like-minded individuals and communities are more important. Connecting with people will probably be the answer to grow the business (27:45)  Advice for building a meaningful brand: make sure that you know perfectly what is it that you're standing for? And then to grow from there and to keep that connection as you grow and as you diversify (31:07)Book coming out in September “KNITTING FROM FAIR ISLE” (33:34)  ===================CONNECT WITH MATI VENTRILLON       https://www.mativentrillon.co.uk/===================Pre-order Mati's book "KNITTING FROM FAIR ISLE" by Mati VentrillonHost: Leekei TangContact: hello (at) betterbusinessfounder.comMusic credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes